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Sport has the power to change the world. It has the power to unite in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than governments in breaking down racial barriers. It laughs in the face of all types of discrimination.” ​

-Nelson Mandela

Business Objectives

Soweto Surf will invest in young Sowetans interested in extreme sports and seek opportunities to improve skateboarding facilities such as skateparks. We will ensure that such investment in facilities are safe, comfortable for all, sustainable and meet the specification and strategic needs of extreme sports in Soweto. This will involve delivery, advocacy, and partnership development as well as knowledge sharing and networking.    ​

In order to successfully deliver our ambitious objectives, we will continue to work behind the scenes to ensure that Soweto Surf further develops partnerships, enhances its processes, and invests in the people of Soweto.    ​

Our brand identity hashtag is #SowetoSurf with the key objectives and delivery of our campaign captured under #DeservingYouth.

Share your experience, views, contributions directly to our community page by using the hashtag #SowetoSurfSkate.

Strategic Priorities

Active People

Increasing participation opportunities for underrepresented groups is important in creating a culture of lifelong enjoyment and success in sport.  Soweto Surf will continue to invest in programmes and initiatives designed to encourage children and young adults to become more active in their daily lives.  ​

Succesful Athletes

Soweto Surf will invest in and support governing bodies, athletes and coaches to build a world class high performance system to enable Soweto’s most talented athletes to prepare for and perform on the world stage, with a particular focus on Olympic, Paralympic and Commonwealth Games medals and success in other culturally significant sports.  ​

Quality Facilities

Soweto Surf will invest in new and improved sporting facilities which are safe, comfortable, accessible for all, sustainable and meet the specification and strategic needs of sport in Soweto. We will also provide statutory and regulatory compliance advice and technical guidance on best practice facility design and safe operation. 

Enabled Partners

Soweto Surf will invest to improve our partners’ business systems to ensure that Soweto’s delivery is ‘fit for purpose’ and have the capacity and skills to develop on its promise.

A Competent Sporting Workforce

Skilled and competent coaches are essential to create a culture of lifelong enjoyment and success in sport at all levels. We aim to work with stakeholders identifying coaches and continue to invest in the core Soweto Surf objectives. ​

A Trusted and Respected Leader

Soweto Surf will invest in Soweto Surf to continually improve our efficiency, innovation and impact by ensuring close working proximity local expertise, partners and stakeholders. ​ Soweto Surf will explore opportunities for generating additional income by proactively pursuing other funding opportunities for its academy , its stakeholders . ​

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our community

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